A dozen overlapping service pages consolidated into one clear path.
A clear, credible digital presence that turns complex technology services into an easy path to the right solution.
from 12 · 25% down
The numbers we were given, where each one started, and what it is measured against.
| Metric | Before | After | Change | Measured against |
|---|---|---|---|---|
| Service areas structured | 12 | 9 | 25% lower | Consolidated from a flat list of overlapping pages. |
| Enquiries naming a service | — | 100 % | — | Every enquiry form starts on the service page it belongs to. |
| Landing page templates | — | 3 | — | Service, industry, and case study. |
A broad technology offer was split across a dozen near-identical service pages, so visitors could not tell which one applied to them — and neither could search engines.
We consolidated the offer into a small set of clearly owned service areas, rewrote the copy around buyer problems rather than technologies, and gave every page the same conversion path.
Enquiries now name the service in the first line, which means less qualification on the first call and faster estimates.
A local-service site that turns a painting search into a same-day estimate.
A local-service website designed to turn residential and commercial painting searches into qualified enquiries.
