A catalogue rebuild that lifted conversions 38% in the first quarter.
A high-performing rug catalogue and commerce platform shaped around discovery, trust, and conversion.
The numbers we were given, where each one started, and what it is measured against.
| Metric | Before | After | Change | Measured against |
|---|---|---|---|---|
| Conversion lift | — | 38 % | — | Measured in the first quarter after the rebuild. |
| Organic growth | — | 10 x | — | Peak increase in organic sessions. |
| Platform uptime | — | 5 yr | — | In production, continuously maintained. |
Customers were finding individual rugs through search and then leaving, because the catalogue could not answer the questions buyers actually ask: size, availability, and how a piece looks in a room.
We rebuilt the catalogue around discovery — filtered browsing, room-set photography, and availability on the product page — and handled technical SEO at the template level so every rug renders server-side with its own metadata.
Catalogue, commerce, and organic discovery now run on one platform, and the numbers moved in the first quarter. The build has been in production ever since.
“Our store rebuild lifted conversions 38% in the first quarter.”
A storefront where a new collection goes live in an afternoon.
A refined jewellery storefront designed to make product discovery feel considered, premium, and effortless.
A vast rug collection made browsable by the questions buyers ask.
An elegant catalogue experience built to present distinctive rug collections with clarity and visual depth.
