A vast rug collection made browsable by the questions buyers ask.
An elegant catalogue experience built to present distinctive rug collections with clarity and visual depth.
from 0
The numbers we were given, where each one started, and what it is measured against.
| Metric | Before | After | Change | Measured against |
|---|---|---|---|---|
| Catalogue filters | 0 | 6 | New | Size, origin, material, colour, style, and price. |
| Rug pages | — | Auto | — | Generated from the catalogue — never hand-built. |
| Mobile image budget | — | 200 KB | — | Per product image, so browsing holds up on a phone. |
The collection is visual and enormous — every piece with its own size, origin, and material — but the old catalogue rendered it as one long list, so the pieces worth the most were the hardest to find.
We built a catalogue that filters by the attributes buyers actually ask about, gives each rug a page of its own, and keeps the photography light enough to browse on a phone.
The collection is browsed by attribute instead of scrolled, and every rug has a shareable page a buyer can send straight to a designer.
A storefront where a new collection goes live in an afternoon.
A refined jewellery storefront designed to make product discovery feel considered, premium, and effortless.
A catalogue rebuild that lifted conversions 38% in the first quarter.
A high-performing rug catalogue and commerce platform shaped around discovery, trust, and conversion.
